Economía circular, ¿trendin topic o nueva realidad?

Seguramente no será la primera vez que oigas hablar de “Economía circular”. En los últimos tiempos se ha convertido prácticamente en un “trendin topic”, cada vez más recurrente en las redes sociales, artículos de opinión y debates mediáticos. Aunque pueda parecer algo novedoso, la realidad es que las primeras referencias a este concepto aparecen ya en la década de los 80, con el fin de describir un sistema cerrado, de interacciones entre economía y medio ambiente.

La economía circular es el punto de encuentro entre los aspectos ambientales, económicos y sociales. Se trata de un modelo basado en la generación de riquezas sin el abuso de las materias primas, el uso de recursos escasos de forma eficiente y, la limitación del consumo de la energía.

El cambio climático, la escasez de recursos y las desigualdades sociales han ido haciendo meya en la población, transformándonos en una sociedad más concienciada y responsable, reflejándose en sus acciones diarias. Acciones que poco a poco nos empujan de forma inevitable hacia una economía colaborativa.

Las empresas como líderes del cambio

Se trata de un modelo empresarial disruptivo, sostenible y cooperativo, que rompe con la necesidad imperiosa de poseer bienes y se fundamenta en tener acceso a ellos. Siempre con el objetivo de cubrir una necesidad específica, durante un tiempo determinado
La comunidad y la colaboración entre personas tienen un peso indiscutible, pero de nada sirve si las empresas no lideran y acompañan a la sociedad en esta gran transformación hacia una nueva realidad, que hoy parece imparable. Las compañías juegan un papel fundamental a la hora de comunicar y concienciar, no sólo de puertas a dentro de sus organizaciones, sino como referentes para su público objetivo y la sociedad en general.

Aunque en la actualidad, se trate tan solo de una simple moda para algunos, muchas empresas alrededor de todo el mundo llevan años apostando y liderando proyectos basados en este nuevo modelo económico. Un modelo cuyo recurso principal es inagotable: la innovación. La innovación en el diseño, tratamiento y recuperación de los bienes producidos.  Siendo conscientes de que el único futuro posible pasa por una producción sostenible y sensible con el mundo que nos rodea.

Sólo el tiempo dirá si ese sector todavía reticente al cambio, termina dando el paso definitivo a hacia este modelo, afianzándose así como una nueva y única realidad. Una realidad de nuevos recursos inagotables y beneficiosa para todo el planeta.


On 14 November, Erum Group will be taking part as a speaker in the INDIA-SPAIN Workshop “Cooperation Opportunities in the Automotive & Machine Tool Industries”. The event has been organised by export and investment organisation ICEX and is being held in Vivanta by Taj hotel in Pune.

The aim of the workshop is to provide a meeting point for Indian and Spanish companies to foster the development of new strategic partnerships; it will consist of two sessions featuring distinguished speakers from leading companies in the sector from both countries.

The first session will focus on business opportunities in the Automotive sector and will analyse the different types of agreements and openings available in India and Spain.

The second session concentrates on publicising the growing and highly competent Spanish Machine Tools sector. This session will be led by speakers from JUARISTI, EKIN, ERUM Group and SIEMENS Financial Services.


On 5 November in Ibi’s Teatro Rio, the Alicante Family Businesses Association presented the “Premios AEFA” awards, an event now in its 21st year.

These awards are given every year and are intended to distinguish the track record, innovative ability and efficient management of family businesses across the province, as well as highlighting the role played by these organisations as economic drivers for Alicante.

Generalitat Minister of the Economy Rafa Climent was in charge of awarding Plásticos Erum with the Valencia government’s distinction for the company’s innovative and entrepreneurial spirit. The award was collected by Emilio and Blanca Erum.

AEFA President Francisco Gómez remarked that “this is a company with a presence in more than 25 countries and outstanding for its values of humility, flexibility and adaptability”.

Other awards went to Almendras Llopis, Neoflex and Juan Corona, Director of the IEF.


Here at Plásticos Erum we take our commitment to the environment to heart by promoting environmentally friendly practices and working actively in the field of sustainability.

As a result of this approach, we have obtained the national accreditation stamp from the Ministry of Agriculture, Food and the Environment (MAGRAMA), showing that we have implemented CARBON FOOTPRINT calculation.

Measuring the organisation’s Carbon Footprint means taking a step forward in our environmental performance and involves producing a greenhouse gases inventory. We aim to calculate the size of our footprint so we can act effectively on the processes that make the biggest impact, enabling us to reduce emissions and do our bit to alleviate the effects of climate change.

In order to guarantee our responsibility to the environment and keep our customers satisfied, we are aware that we will have to coordinate economic development, environmental protection and health and safety at work practices.

lmendras Llopis, Neoflex and Juan Corona, Director of the IEF.


perchas alta costura

A team Erum group representatives will be at the Professional Trade Fair at “Barcelona Bridal Fashion Week” at the trade fair site in Montjuic from 29 April to 1 May.

This show, which comprises 260 exhibiting brands from 17 countries, will showcase the latest innovations in bridal fashions for men and women, as well as cocktail and evening dresses and accessories for the 2017 season.

Erum group, which has just revamped its line of hangers for ceremonial wear and haute couture, will be there with these firms throughout the three-day event to meet with and advise them. Hangers are an essential to the fashion and accessories trade for creating attractive displays and caring for these special garments.



salon de la sous traitance automobile tanger

Novaerum, the automotive division of Erum Group, will be back at the Automotive Industry Subcontracting Show this year.

This trade fair is organised by the Moroccan Association for Automotive Industry and Trade (AMICA) in the Tanger Free Zone, the heart of the automotive industry, in conjunction with Renault, also a member of the Subcontrating Development Committee.

This event will boost the competiveness of manufacturers based in Morocco and generate business opportunities for buyers and suppliers, one of which is Novaerum.

Do come along to our stand where you will be welcomed by a group of professionals ready to offer you personalised services.


Representatives from several Erum Group departments will be travelling to Guangzhou (China) in April. They will attend the Canton trade fair, the world’s leading multi-sector trade fair in terms of exhibition space, visitors and the number of stands, which will be manned by businesses from all over the world.

This trade fair, which is held twice a year in China, has already been held more than 100 times and is an international, traditional and multifunctional affair.

For three weeks, Erum group representatives will network and share business information with different machinery, electronics, materials, decoration and garment companies, among others.




The ‘EPS-FISH’ project to recycle expanded polystyrene waste from fresh fish packaging recently gave some good results. This project was carried out by Acteco with help from Aimplas (Plastic Technology Institute).

Expanded polystyrene (EPS) is used all over the world to manufacture crates for fresh fish and other produce.

While 90% of the EPS in industrial boxes is recycled, only 10% of fish boxes are recycled and the remaining 90% is discarded. The problem is that after two recycling cycles, EPS from these fish crates is not acceptable to customers because of the fishy odour.

EPS is not a most suitable plastic waste for converting into energy (2% of the volume is plastic and 98% is air) and this project is used to create a high quality, odourless recycled material, reducing the volatiles generated when recycling EPS from fish crates.

The recycled material is used to manufacture pressed insulation boards for the construction industry, as well as purified PS for manufacturing ballpoint pens, hangers, boxes…




Erum group will be at the EXPOANTAD 2016 trade fair to boost its position in the Latin American market.

This 33-year-old event will take place in Guadalajara, Mexico. It is an established meeting for the food, consumer products, commercial technology and general goods sector, the most important in Mexico and in the entire region.

The trade fair is a meeting point for companies, a place for making and increasing sales in this market. Erum group is a reliable, competitive supplier, which deals not only with hangers, a varied product range that it now offers after diversifying its business areas in recent years.

You’ll find us on Stand 942 in the Jalisco hall, where we will be delighted to serve you.


Plastics are an important aspect of modern living, because they are used to manufacture items that we use every day. This heavy use of plastics means that the end of the product life cycle requires effective management and although we are managing to recycle more every year, researchers are still looking for alternative solutions.

Recently it has been discovered that the flour weevil is capable of living on several types of plastics and that these insects safely break down this material and eliminating waste.

The study shows that these larvae can survive in perfect conditions eating polystyrene foam, which is the usual packaging material, as well as other forms of this synthetic resin, which is used to manufacture numerous objects.

These insects can transform half of the polystyrene consumed into carbon dioxide and the other half into biodegraded fragments through excrement. The insects have bacteria in their digestive systems capable of breaking down plastics.

Subsequent studies will look into at how these bacteria can be extracted and used directly to treat the plastic.