Erum Group is committed to continuing its commercial activity in Latin America, and as part of its strategy for strengthening its position in this market, the Group plans to have a stand at the Colombiatex de las Américas trade fair next January, in the city of Medellín.
This event has become the biggest business centre for the textile sector and one that has convincing added value, as in addition to being the fair that opens the business calendar on the American continent, it is also the place where demand and supply connect across all business segments, involving everyone on the clothing scene.
The 2015 event is expected to be attended by more than 10,000 buyers from Spain and abroad, and attract some 30,000 visitors; this year’s theme is connected with information and technology.
Fashion is facing the need to change to keep up with progress. Erum Group is aware of this change and is giving clothing manufacturers the chance to make the most of what technology can offer, creating innovations that anticipate the future, that affect consumers and renew themselves in forms and materials, all of which eventually translates into new ways of reaching out to consumers and making an impact.