EUROSHOP 2014. AN UNMISSABLE EVENT
Last February, several Erum Group members attended the Euroshop 2014 trade fair. The fair, which took place in Düsseldorf, Germany, from 16 to 20 February is the largest specialised business investment trade fair in the world.
Every three years, Euroshop sets new quality, variety and internationalisation standards. Professionals from a wide variety of environments and disciplines attend the fair. This meant that Erum Group members had the opportunity to meet industry experts and a large number of suppliers. It was also an opportunity to find out about new trends, materials and technologies that are now available for Erum Group’s various business lines.
In the environmental area, information and contacts were obtained in machinery and in energy efficiency and sustainability advances.
In the product sphere, the group’s hangers and shop display representatives were able to learn about trends, colours, finishes, lighting and everything concerning visual marketing.
Regarding logistics and packaging, the contacts made will help to improve our overall competitiveness in products, support and services.