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LEARNING FROM GREAT MARKETING GURUS

To discover the latest trends in business management in Spain and around the world, the Erum group attended at a meeting at IFEMA in Madrid last month with the planet’s leading business experts, who have the power to make changes that our environment demands. “Hoy es Marketing” is an annual event sponsored by the ESIC Business & Marketing School, the 10th edition of which took place this year.

The purpose of Today is Marketing is to make a thorough analysis of the evolution of Spanish business in recent years, showcase the latest trends and take a look at future prospects.

The meeting was divided into eight blocks. Marketing, Innovation and creativity, Business management, Digital economy and new technologies, Communication, Entrepreneurship, Values and people and Internationalisation.

All these had prestigious participants from our business community such as Marcos de Quinto, president of Coca-Cola Ibérica, María Martínez Alonso, president of IBM Spain, Portugal, Greece and Israel, Juan Manuel Cendoya, general manager of Communication, Corporate Marketing and Studies for Banco Santander, José Manuel Velasco, General Communication Manager at FCC, Kike Sarasola, founder and president of Hoteles Room Mate, Pablo Isla, president of Inditex, and Rosa García, president of Siemens. National football selector Vicente del Bosque was also there.

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