In line with its strategy to innovate, Erum Group has launched a new range of aromatic garment hangers.

This new product, which gives clients the option to choose not only the usual aspects of the hanger such as colour, size and finish, but also its aroma which is fully integrated and homogenised in the material with which the product is manufactured.

This characteristic makes it an added value product which can create differentiated ambiences at points of sale as well being used in wardrobes and dressing rooms in the home.

The technique used controls the speed at which the perfume is released, extending the useful life of the aroma in the product, which is harmless to garments and users alike.

There are numerous essences available, particularly floral and fruity ranges featuring scents such as apple, strawberry, lemon, mint and vanilla…, as well as original aromas such as baby cologne and mojito.