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THE KEYS TO ERUM IN THE “IDEAS FACTORY” PROGRAMME


 

On 5th January, the “Ideas Factory”, a report on the Erum Group was broadcast by TVE channel La2. The programme was filmed at few weeks earlier at the company’s installations.

Entrepreneur Juan Manuel Erum and its international director Blanca Erum talk about some of the strategies that have enabled the company to internationalise and to diversify its activities to transform it into a global business, pointing to the skills of the workforce at the company and its level of innovation and technology, as keys to this success.

 

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