A team from leading Spanish TV channel RTVE visited the Plásticos Erum plant this week to make a documentary about the company’s activity and interview its director for the Fábrica de ideas (Ideas Factory) programme.
During the interview, business owner Juan Manuel Erum reveals some of the key factors that have enabled him to watch his business grow to become a great company with a worldwide reputation.
The world is becoming increasingly dynamic and needs business owners who are prepared for change and willing to adapt to market trends. An entrepreneur must always be aware of what is going on around them, keeping an eye on the trends and changes that may affect the industry sector their business belongs to; by doing this they can stay one step ahead of the competition and use change to their advantage.
The programme is due to be broadcast shortly and also tackles the most original projects developed by Spanish entrepreneurs and inventors plus their ideas for setting up new businesses, in many cases for the purpose of finding investors or manufacturers.