{"id":1929,"date":"2023-11-23T12:45:06","date_gmt":"2023-11-23T11:45:06","guid":{"rendered":"https:\/\/erumgroup.com\/erum-group-and-lorenzo-caprile-present-the-nuba-christmas-tree-for-the-solidarity-xmas-tree\/"},"modified":"2026-02-18T15:14:23","modified_gmt":"2026-02-18T14:14:23","slug":"erum-group-and-lorenzo-caprile-present-the-nuba-christmas-tree-for-the-solidarity-xmas-tree","status":"publish","type":"post","link":"https:\/\/erumgroup.com\/en\/erum-group-and-lorenzo-caprile-present-the-nuba-christmas-tree-for-the-solidarity-xmas-tree\/","title":{"rendered":"Erum Group and Lorenzo Caprile present the Nuba Christmas tree for the Solidarity XMAS Tree"},"content":{"rendered":"\n<section class=\"divi-section\"><div class=\"divi-row\"><div class=\"divi-column\"><div class=\"divi-text\"><h2>This Christmas, the funds will go to the Apsuria and Proyecto Persona foundations for the inclusion and protection of people with disabilities<\/h2>\r\n<p>The NUBA Group, a luxury travel agency, has chosen the Erum Group and the renowned couturier Lorenzo Caprile to design and create the tree that will participate in the solidarity action \u201cSolidarity XMAS TREE\u201d, which brings together the main luxury companies present at the \u201cGolden Mile\u201d of Madrid, located on Serrano Street.<\/p>\r\n<h3>The Solidarity XMAS Tree is an event organized by the most important luxury brands in the world, in which Christmas trees are created that are displayed on Serrano Street in Madrid, and are later auctioned at a gala for charity purposes.<\/h3>\r\n<p>From the 21st to the 27th, everyone will be able to visit the 15 stores where the different tree creations will be displayed, with the possibility of participating in prizes and raffles. The program ends with a gala dinner to be held next Tuesday, November 28, at the Teatro Real in Madrid, with the auction of the trees among companies and guests, and whose funds will go to benefit the Apsuria and Proyecto foundations. Person for the inclusion and protection of people with disabilities.<\/p>\r\n<p>The \u201cErum by Caprile\u201d tree, made for the Erum Group and presented on the 21st with the presence of the general director of the Nuba Group and the communications director of the Erum Group, is exhibited at 96 Serrano Street in Madrid.<\/p>\r\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-43449 aligncenter size-large\" src=\"https:\/\/erumgroup.com\/wp-content\/uploads\/2026\/02\/Arbol-de-Navidad-Caprile-by-Erum-768x1024.jpg\" alt=\"Lorenzo Caprile Christmas Tree Erum Group\" width=\"768\" height=\"1024\"><\/p>\r\n<h3>A \u201cCaprile by Erum\u201d Christmas tree<\/h3>\r\n<p>The tree, named \u201cCaprile by Erum\u201d, represents globality and sustainability through the circular economy. It is made with recycled hangers, which represent the commitment of the Erum Group, and fashion, to the planet.<\/p>\r\n<p>The Erum Group collects hangers from its clients in 129 locations in 78 countries through the global RTS (Return to the Source) program, for reuse or revaluation. Hangers used in Asia, for example, are classified into plants from India and Bangladesh. The hangers that are suitable for reuse are returned to the market, being reused up to 40 times, promoting a sustainable model in collaboration with the most important companies in the retail sector. And hangers that cannot be reused are recycled.<\/p>\r\n<p>In addition, the hangers used on the tree, tinted with the characteristic \u201cCaprile Red\u201d, are manufactured using an eco-design process, reducing the use of raw materials by up to 30% and promoting the circular economy. For its part, the tree trunk is made up of the first crushed perches, as part of the recycling process.<\/p>\r\n<p>In this way, the tree design evokes the essence of nature, fashion, but, above all, innovation, the circular economy and solidarity. The profits from your auction will go to social causes.<\/p>\r\n<h3>Coral Erum, CEO of Grupo Erum for America and Asia: <strong>\u201cwe thank Lorenzo Caprile, and his team, for counting on us to materialize this Christmas tree, a design that represents solidarity, sustainability and globality, values that are essential for the Erum Group\u201d<\/strong><\/h3>\r\n<p>This project reaffirms the Erum Group\u2019s commitment to the United Nations Sustainable Development Goals and its constant effort for a cleaner and more sustainable planet.<\/p><div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>This Christmas, the funds will go to the Apsuria and Proyecto Persona foundations for the inclusion and protection of people with disabilities The NUBA Group, a luxury travel agency, has chosen the Erum Group and the renowned couturier Lorenzo Caprile to design and create the tree that will participate in the solidarity action \u201cSolidarity XMAS [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erum Group and Lorenzo Caprile present the Nuba Christmas tree for the Solidarity XMAS Tree - Erum<\/title>\n<meta name=\"description\" content=\"This Christmas, the funds will go to the Apsuria and Proyecto Persona foundations for the inclusion and protection of people with disabilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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